The reality is simple: if you have a haphazard mission, you will get distracted en-route to success. After all, you can’t give directions without a destination in mind, right?
Likewise, it’s important to set a mission you can use as a yardstick to calculate every business decision and keep your business direction consistent as your company grows.
Here are some sample questions you could consider while forging your mission:
If you’re still unsure how to begin, take a look at some excellent mission statements from around the globe:
Or something a little more focused on service, like Starbucks: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.â€
The Home Depot combines a number of missions in one statement: “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.â€
Once established, the mission of your startup takes on meaning of its own. It now becomes a beacon in the horizon, something you constantly forge forward to reach and attain.